About Our Business

Introduction

Our journey began in 1984 with a foray into the food industry and within a short span established ourselves as one of the preferred suppliers in the industry.

Over the years, Truebell has diversified their business interest in Ship supplies, Luxury Goods, Beverages, Travel services, Hospitality, Cafes & Restaurants, Health care products, Relief & Development agency supplies, Export to Indian Ocean Islands, Retail & Food service distribution.

Truebell has earned respect as a leading Importer & Distributor in the United Arab Emirates making a mark for itself in the lucrative export markets, across the MENA region and the islands of the Indian Ocean.

Truebell’s success is credited to the 600+ qualified, trained and motivated professionals. They are equally supported by innovative sourcing techniques, advanced computerized stock monitoring systems and strong financials which in turn ensures high levels of efficiency.

Our Mission

  • Chosen destination for partners and employees
  • Diversify & constantly strive for excellence in whatever we do
  • Dare to dream big & work together to realize it

Our Values-in-Action

  • Our ‘values-in-action’ are listening, learning and leading
  • We listen because what matters for consumers is what matters for our business
  • We learn because by learning we grow
  • We lead because by leading we create tomorrow’s success