Truebell marketing & trading LLC embarked on its journey in 1984. Under able stewardship, Truebell initially made headway in to marketing & trading and immediately established itself as one of the most reliable names within diverse industries.

Today, Truebell has established its own routes to success by becoming a leading importer, wholesaler, distributor and exporter in the UAE with an annual turnover of over Dhs 500 million and expanding every year with diversified business interests in food products, beverages, health care products & other FMCG products, ship Chandling, duty free shops and hotel & catering supplies. Its success is attributed to over 200 qualified, trained and experienced professionals from related fields under its helm and the innovative sourcing techniques and high levels of efficiency where speed of delivery, service and quality of products are the most important factors.

Apart from the strong financial standing, Trubell boasts of the latest and most advanced computerized stock monitoring systems for over 6000 products, large warehousing facilities with over 150,000 sq ft of dry storage & cold storage areas of bonded warehouses and duty free shop areas at various locations within the UAE. Trubell’s operations worldwide are supported by a very well established distribution and logistics department.