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WELCOME TO TRUEBELL

Established in 1984 and privately owned, Truebell is a leading importer, wholesaler, distributor and exporter based in the GCC. With operations across a range of business interests in food, beverages, hospitality, supplies and retail duty free, Truebell is a reputable multifaceted business.

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PRODUCTS
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MIDAMAR

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PURE FOODS

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EURIAL / SOIGNON

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LEMON SQUARE

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RIGAMONTI

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HAFNER

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NAMET

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MENU

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MAD ANGLES

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Truebell Food has three key subdivisions; Retail, Food Service and Food Trading and Distribution. Our Retail and Food Services team have been specialists in importing food brands for the retail and food service industry in GCC region for over 30 years. Our Food Trading and Distribution team supply major international catering companies with their food requirements for remote site locations.

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Truebell Beverages travel the globe to bring you the very best in beverage products. We have partnered exclusively with International Brands to bring you the best in the beverage industry under one umbrella and have a range of over 6,000 products.

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THERMOHAUSER

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SOLA SWITZERLAND MASTERCHEF

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VISTA ALEGRE GLASSWARE

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ASLOTEL

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ROTLEX

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SCHNEIDER

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VISTA ALEGRE HOTELWARE

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TRANSTHERM

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BEAUMONT

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Truebell Hospitality offers a wide range of premium hospitality products at affordable rates to hotels, restaurants, bars, catering companies, hospitals, clubs and sporting venues in the GCC and Africa. We provide a one-stop shop for F&B tabletop solutions, stewarding and cleaning supplies, in-room and housekeeping. We are exclusive distributors for many renowned international brands.

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Truebell Supplies was established to meet the needs of our clients in countries which are logistically and strategically difficult to operate in. Our clients include Oil and Gas Companies, United Nations Peacekeeping Missions and Agencies, NGO’s, Relief Agencies, US Embassies, USAID, US Army and US Army Prime Contractors.

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Truebell Retail Duty Free is a growing area of our business. Currently comprised of Fujairah air and sea port, we are forever exploring potential opportunities and are interested to expand this division further. Areas of interest include border duty free and potential airports in the Middle East, Africa and Asia subcontinent.

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